The company has asked its pilots and flight crew not to refer to passengers as “ladies and gentlemen”, instead only calling them “passengers”. Instead, vacationers are expected to hear their pilots announce, “Good morning, passengers, this is your captain speaking.” British Airways took a similar step in October last year, but was branded ‘awake’ by critics.
The term “awake” is slang that refers to those who are actively aware of systemic injustices and prejudices, especially those related to civil and human rights. In recent years, however, “awake” has taken on a more pejorative meaning and is often used as an insult to various progressive movements, Dorset Live Reports.
TUI hopes the move will be more inclusive for staff and passengers, but many have called the changes “nonsense” on Twitter.
Bob Lister, from Poole, who was once a municipal election candidate and agent for UKIP candidate David Young, took to social media to share his thoughts. In a tweet, he wrote: “TUI tells cabin crew to use gender neutral language for passengers. More waking nonsense!” While Dr David Bull, talk TV presenter and former MEP also took to social media and labeled the move as “crazy”.
He tweeted: “More wakefulness. When will this madness end? TUI tells cabin crew to use gender neutral language for passengers.” Despite wakeful claims, the holiday company says it is committed to making sure the company is as inclusive as possible for its staff and customers.
A spokesperson for TUI said: “As a truly global company, we are committed to ensuring that our colleagues and customers feel that TUI is an inclusive environment and that they always feel welcome with us. We therefore encourage all our pilots and crews to ensure all public announcements on board our aircraft include and have been for some time.”