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The app’s data showed that users held more than 3,600 bachelorette parties in Scottsdale in 2021, compared to about 13,000 in Nashville, said Mike Petrakis, 31, Bach’s founder and CEO. This year, data shows that more than 11,600 parties are being planned in Scottsdale, compared to 30,000 in Nashville. If that growth rate in Scottsdale continues, Mr. Petrakis said, it has the potential to surpass Nashville in bookings. And over a recent May weekend, more than one bachelorette party participant declared that Scottsdale is “the new Nashville.”
Robert Mayer, 35, the owner of Arizona Party Bike, said the Scottsdale location began booking a record number of bachelorette parties in the summer of 2020. Brides were looking for a place to celebrate without pandemic restrictions, he added. Arizona Governor Doug Ducey, a Republican, never issued a statewide mask mandate and reopened restaurants for indoor dining in May 2020. In Maricopa County, which includes Scottsdale, about 1,200 new Covid cases are currently reported per day.
The company of Mr. Mayer, which can be seen on Bach, conduct guided tours of the old town pedal bars in trolley format, charging up to $499 (plus the cost of alcohol) for two-hour private tours for up to 15 people. His clientele is currently 75 percent female, with a median age of 28, he said. Local suppliers of hot air balloons and desert Jeep tours are now also teeming with groups of 20-somethings playing Katy Perry songs and only occasionally throwing up.
Perhaps unsurprisingly, the influx has already sparked riots. On a Saturday in May at the Arizona Party Bike depot in Old Town, Lacy Gray, 27, a business guide, had to explain the rules of the road to a South Dakota bachelorette party after the members, wearing candy-colored wigs, had their seats at a neon pink pedal bar.
An instruction? No requests to specifically play ‘WAP’,” Ms Gray said. (The song was proactively banned, Mr Mayer added, after it caught the eye of “unlucky” pedestrians.)
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