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Nostalgic moms and dads will also know their kids are in good hands – as the campaign was co-created with Art Attack legend Neil Buchanan.
As part of his “Artist in Residency” duties, the host included instructional videos for children, with tips on how to draw and use their imaginations to create travel-inspired artwork.
He will also provide live art classes for families flying with easyJet at the “Gateway” lounge in London Gatwick on October 24, which will be free to airline customers traveling with children aged 12 and under.
The AirCraft initiative was launched in response to research by the airline that showed British children have more opportunities to be creative in their spare time.
A poll of 2,000 school-age children and their parents found that only 36 percent of children draw or paint for fun outside school hours.
Neil Buchanan said: “It was great to put my jersey back on to be easyJet’s artist in residence for this campaign.
“Art is fundamental to children, and what better way to get your creative juices flowing than when you go on vacation?
“Can’t wait to see the amazing art everyone on board is making.”
Of the children surveyed, only 47 percent regularly pick up a pen and pencil to draw in their spare time and children spend on average only one or two hours a week drawing, coloring or painting.
Despite this, more than half of children (54 percent) would prefer artistic and creative activities to extra screen time, and 82 percent would like to spend more time drawing with family or friends.
More than three-quarters (77 percent) of kids said art is one of their favorite subjects in school, and another 76 percent want to do something creative for a job when they’re older.
And while 59 percent of kids crave the ability to be more artsy, they say they don’t feel confident knowing how to draw.
Nearly all (92 percent) parents surveyed say they would like the opportunity to engage in more artistic activities with their children.
And another 72 percent admit they wish their children could be more creative, but don’t know how to learn it.
Exactly a quarter of parents admit that they can’t find time at all during the week to tinker with their children.
The poll also found that 81 percent of parents are concerned about how much screen time their kids get, and 97 percent want kids to spend more time being creative than watching screens.
Robert Birge, chief customer officer of easyJet, said: “We are always looking for ways to make travel easy and enjoyable for families when flying with us on holiday, so we are delighted to have artistic activities on board and at the airport. can offer. to encourage kids to get crafty this fall.
“We were thrilled to have Neil as our artist-in-residence to bring the joy of creativity and all of its wider benefits to our younger flyers.”
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