“No more with the indecent behavior,” Coppola wrote. “That’s why I signed the ordinance that forbids people to walk around bare-chested or in swimsuits.”
Visitors flock to the town, which lies south of Naples on Italy’s west coast, but Coppola has had enough of the amount of skin shown by some.
“This kind of behavior can be considered a cause of discomfort and inconvenience to Sorrento residents and tourists alike,” he wrote.
“In this way we want to protect and improve the quality of life, the quality of life and the layout in the city center and the public space,” said the mayor.
The coastal region of Amalfi attracts large numbers of tourists.
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Sorrento is located on the Sorrento Peninsula, which is also home to the Amalfi Coast, a stretch of dramatic southern coast.
The gems of bougainvillea-clad Positano, Amalfi and Ravello, with vistas plunging into the deep blue of the Tyrrhenian Sea, earned the area UNESCO protection in 1997.
The peninsula is so popular with holidaymakers that local authorities have introduced new rules to reduce tourist traffic along the coast, which has become a road trip destination.
From June 15, an alternative license plate system means that cars will only be able to access the famous 35-kilometer stretch between Vietri sul Mare and Positano every other day, during peak season peak times.
Only vehicles with number plates ending in an odd number are allowed to use the road on dates with an odd number, while vehicles with plates ending in an even number can drive on them on even dates.
These rules apply throughout August from 10 a.m. to 6 p.m., plus weekends from June 15 to September 30. Holy Week around Easter and the dates from April 24 to May 2 are also included.
Top Image Credit: Valerina D’antuono/EyeEm/Getty Images
CNN’s Benjamin Brown contributed to this story